4 Facebook Marketing Tips Local Businesses Probably Don't Know
Facebook marketing is one of the cornerstones of your local business’ marketing campaigns. Small and local businesses can find hundreds, if not thousands, of targeted leads through a focused Facebook campaign. However, Facebook can take a lot of time, especially at the beginning when you’re not sure exactly how to approach your marketing campaign. Fortunately, there are some time-saving techniques you can use to make your campaign more effective without taking up a lot of time. Check out these four Facebook marketing tips for local businesses.
1. Schedule Posts in Advance
As a busy local business owner, you don’t have time to post on Facebook whenever the mood strikes, yet you need to post consistently if you want to attract customer attention and convert prospects to sales. One way to accomplish this is to schedule posts ahead of time.
There are many tools available that allow you to schedule Facebook posts. You simply type in the status update you want and set the scheduler to post it at a specific date or time. Many businesses block out a few hours per week for generating all their Facebook content for the next seven days, then schedule the posts so that they show up on Facebook throughout the week.
Step 1: Under any Facebook post, click the "Schedule" button.
Step 2: Here you can choose the exact time and date for which you'd like your post to be scheduled.
Voila, you're done!
2. Edit Mistakes
Did you know that Facebook now allows you to edit posts? If you catch a typo or want to reword a post after it’s been posted, click on the arrow at the top of the post. You’ll have the option to either edit or delete the post. Click “edit,” then change the post and click “save changes.”
This is a lifesaver if you realize you made a minor error in a post and don’t have time to completely redo it.
3. Involve Customers in Your Photo Showcase
If a customer tags you in a photo, the photo will show up on your Facebook page’s wall along with photos you’ve uploaded yourself. This collaborative gallery represents a great opportunity to drive engagement. Encourage your customers to take photos of themselves at your store or of themselves using your products. You can also run a contest in which customers take photos of themselves with your products and the best one gets a small prize. Adding customer photos to your wall helps improve your credibility with customers, which ultimately leads to more sales.
4. Tag Customers in Photos
If it’s appropriate to do so, tag your followers in your Facebook page’s photos. Get permission from people in the photos, then tag away. By tagging, you increase engagement with followers, encourage other followers to get photos in your store so that they can be tagged as well and ensure that your page is displayed on your followers’ personal profiles.
You can do a lot to reach customers via Facebook, especially if you think outside the box a little and use little-known tips and techniques to save time and attract attention. Try out the ideas suggested above and watch your Facebook engagement levels hit the roof!