This past Sunday, we set the hour hand back on our collective alarm clocks, cuckoo clocks, pocket watches, and Apple Watches, praising the high heavens for that oh-so-precious extra hour of daylight. All this sunshine naturally brightens our mood, our outlook, and our approach—and this is said with no disrespect to those 2:00 AM brilliant ideas that randomly strike on a sleepless night. In honor of Daylight Saving Time, and of spring on the horizon, we present three bright ideas that just may spark a fresh stream of revenue for your small business.
1. Put the fun back in fundraising
Local businesses are the pillars of our neighborhoods, and taking the time to give back to the community goes beyond boosting basic goodwill and public relations. Hosting a successful fundraiser puts your business front and center as a community leader, and paves the way for exponential earning potential. Using FetchRev to create buzz around your event and make it easy for customers to purchase a ticket takes the heavy lifting out of fundraising.
2. Set your sites on more conversions
If your web traffic numbers are strong, but you’re still struggling to get new customers in the door, consider the benefits of a site plugin. Some of our most successful clients swear by this avenue, including Chris, owner of 18|8 Fine Men’s Salons, who recalls that “there were so many people that visited my site, but once they got there, very few stuck around. My FetchRev plugin nudges them to purchase the offer by buying right there on the spot, creating a sense of urgency.”
Our platform allows you to configure your messaging to target visitors to your website, reaching those who already had the interest to search for your business. You can host special offers in this space as well as data collectors to bolster your email list.
3. Send your brand to bootcamp
This spring, take a long, hard look at your brand—that is, all the elements that make up the identity of your business. Audit everything from your logo and web page to your email signature, business cards, Facebook page, and online reviews. If one or more facets are dragging the overall image of your business down, whip them into shape. We’ve compiled a number of resources for writing strong copy, designing when you’re not a professional graphic artist, and moderating your reviews. Take it one step at a time, and know that every improvement you make helps to boost your customers' (or potential customers') perception of you.
Devin Pangaro Vanessa Demske FetchRev Digital Content Team