In today's world of technically-savvy consumers, you have the opportunity to connect with them even after they walk out the door. It's not just about traditional marketing methods anymore - you can and should be working to reach your customers online, wherever they are.
One of the best ways to do this is through email - collecting email addresses from your customers and then sending them various marketing materials to entice them to come back. Why email you ask? What about the hottest new social media platform that everyone is talking about?
Social media is certainly a popular and fruitful channel but it is not nearly as productive as email. Email for example, successfully converts viewers into shoppers at a 3% rate, whereas social media converts viewers at only a 1% success rate. Plus, 66% of consumers have made a purchase as a direct results of email marketing.
So what can you do to turn your list of emails into a revenue source?
Send Purchasable Offers
The best, most obvious way to generate revenue from your customers is to email them something they can buy. Purchasable offers encompass a wide variety of things - services, products, features. This is why they top the list - there is ultimately no end to what you can and cannot offer to your email subscribers. You can customize each and every offer to your particular business at that particular point in time - whatever you think will yield the greatest results.
Purchasable offers also work extremely well for turning first-time shoppers into loyal customers. As long as you create an attractive, exciting offer that is something your customers truly want, you can convert first-time shoppers quickly and efficiently because all they have to do is click "Buy".
If you're looking for the latter, daily deals might not be the way to go. Instead, find a services that allows you to create these kinds of offers but send them to your existing database of customers.
Send Claimable Offers
Another great way to generate revenue from your email list is to send claimable offers. Claimable offers differ from purchasable offers in one small, but important way: you simply claim instead of actually purchase.
For many businesses, this works better than purchasable offers. Claims are easier for your customers to do - they don't have to pay for it until they're in the store. Plus, once they're in there's a chance they could make additional purchases.
Claimable offers work especially well for creating loyalty and a positive customer experience. Sending your customers a claimable birthday offer, for example, is a great way to get people back in the door and leave a lasting impression.
While there are plenty of other ways to generate revenue from your email list by sending newsletters or updates, sending offers like these are the best way to immediately increase sales.