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Posted by Devin Pangaro ● 8/31/18 4:04 PM

A September to Remember: Creating Your Monthly Marketing Calendar

From fall fashions taking their place front and center at your favorite shopping destination to the sun suddenly struggling to stay up past seven, the month of September brings change nearly everywhere you look. For business owners, this creates a transitional period that can leave so many contemplating how to bridge the gap from the busy summer season to the hectic holidays before year’s end.

With a little inspiration and a strategic marketing push to capitalize on a full month of switching gears, September can serve as the spark that sets the foundation to finish the year strong. Without further ado, we cordially invite you to stream the aptly-titled “September” by the legendary Earth, Wind, and Fire and follow us as we outline some key dates to remember.

LaborDaySkateLabor Day Weekend (September 1st-3rd)

Depending on when you read this blog, chances are you’re either gearing up for the long three-day weekend—or you’re recovering from it. Either way, everyone’s favorite holiday of no work and all play annually sends summer out in style as customers look for something to do and somewhere to spend their money.

For those that need to recharge, a relaxing stop for a massage or facial can leave them feeling revived for the short work week to follow. For families who missed the memo to get out of town, and trip to the local bowling center or roller skating rink can provide one last outing together before the terrible twosome of homework and housework take over. Quite simply, it’s a universal holiday that’s easy to appeal to most anyone and any industry.

National US Bowling League Day (September 3rd)


In the name of competitive spirit and camaraderie, bowling centers seek to reward regular rollers with a wide array of league play to entice all levels of future (and present) lane legends. National US Bowling League Day represents a can’t-miss opportunity to allow individuals and teams a shot to sign up to play at a limited-time discount rate. Creating a sense of urgency, crafting an offer and pushing it to your social media channels is a winning method for giving your fall registration numbers a boost and drum up interest in new participants.

National Video Game Day (September 12th)

With the overnight explosion of Fortnite and streaming services such as Twitch accumulating major views, digital dominators are always looking for a reason to show their prowess as a player. For family entertainment centers that feature an on-site arcade, offering a discounted pass to play all their favorite side-scrollers, shoot-em-ups, and VR games is sure to rack up some major points. Additionally, incorporating a video game tournament into your upcoming events schedule has the potential to pick-up a normally slow night with customers coming through the doors in droves to both watch and play.

National Wife Appreciation Day (September 16th)

Valentine’s Day comes early, kind of. While nobody is going to give Cupid his pink slip, carving out a day to cherish the light of our lives is a reason to facilitate fuzzy feelings way before February 14th. Appeal to the husbands who want to show their wives just how much they mean to them with the gift of a spa package of services and take home products sure to be leave the lucky lady feeling and looking her absolute best.

First Day of Fall (September 22nd)

Although there’s no substitute for a pumpkin flavored beverage on a crisp day, building an offer around a fall theme is one way to add a little bit of flavor to any service. All encompassing, giving a customer a reason to wind down with the autumn wind at your spa or speed around the track at your go-kart facility is a great to spice up the season.

Topics: Marketing, Campaigns