Posted by FetchRev ● 7/28/14 12:58 PM

Why Digital Coupons are Valuable for Small Businesses

Many small businesses don't have either the time or money to invest in a large-scale marketing campaign. Fortunately, you don't need to in order to convert more of your engaged prospects into paying customers. One of the marketing tools that is easiest to implement and has the most success is the use of digital coupons.

Digital coupons are effective because they're targeted towards customers who are already both interested in what you have to offer and in the right place to receive the coupons. If you are a small business owner who is struggling to turn your engaged followers into customers, digital coupons might be the answer for you.

1. Most Customers Use Digital Coupons

Digital coupon campaigns are both inexpensive and effective, making them perfect for business owners who are struggling to find effective marketing tools on a limited budget. Studies show that 93 percent of customers who receive a digital coupon in their email use it. Digital coupons work because people who have already expressed enough interest in your business to sign up for your email list are ready, willing and able to receive and use your coupons. Your email list is one of your most powerful marketing tools--add some digital coupons to your email newsletter and you could stimulate a mass influx of new customers.

2. Digital Coupons Generate Attention

If you have a new product or service you want to promote, there's no better way to do it than to use digital coupons. When you offer a digital discount on your new items, you engage your customers' curiosity and get them to check out what you have to offer. Ninety-one percent of customers will visit a retailer again after using a coupon, so offering digital coupons this way also helps generate repeat business.

3. Digital Coupons Provide a Sense of Urgency

Most digital coupons are time-sensitive; consumers must use them within two to four weeks in order to take advantage of the offer. This encourages people to hurry up and visit your store so that they don't miss out on the special deal you're offering via the coupon. If your coupon is for a particular product, receiving one will also make people feel like they have to redeem it quickly before you run out of the product.

4. Digital Coupons Get Customers Talking

Digital coupons are tangible--people can show the coupon to their friends while talking about the great deal they're getting from your business. Thus, these coupons will get people talking, and the more people are talking about and engaged with your business, the more likely they are to buy from you.

Eighty percent of customers are promotion sensitive, which means that they respond very positively to relevant promotions and are likely to take advantage of digital coupons. Considering the ease of implementation and the fact that email subscribers are already eager to receive coupons in their email, digital coupons are one of the best, most effective marketing tools in existence today.

Topics: Campaigns, Offers